Resources

Partnerships generate real revenue when they're built properly. These resources are here to help.Whether you're starting out or scaling up.

For founders, CROs and partnership professionals.

Articles

Strategy · B2B SaaS

The Importance of Partnerships in B2B SaaS in 2026

The case for referral, affiliate, and strategic partners - and the data behind why they are now integral to scaling B2B businesses, not just nice to have.

June 2026 · 12 min read
Analytics · Strategy

Partnership KPIs: Key Metrics to Measure Partner Success

The core KPIs every founder should be tracking - and the operational questions that show whether your partner program is actually working.

June 2026 · 12 min read
Operations · Comms Coming soon

Internal Communication Best Practices for Partnerships to Succeed

Analytics · Operations Coming soon

Partner Attribution Challenges and Solutions

Strategy · Partner Selection Coming soon

Who to Partner With, Who Not to Partner With?

Strategy · Outreach Coming soon

Read This Before You Cold Outreach to Potential Partners

Enablement · Engagement Coming soon

How to Find the Right Motivations for Your Partner to Increase Engagement

Operations · Onboarding Coming soon

How to Onboard a New Partner

Enablement · Assets Coming soon

What Assets Do You Need to Set Your Partners Up for Success?

Downloads

Audit · Free

Partnership Readiness Score

10-point audit across external presence, internal infrastructure, partner acquisition, and enablement. Use it to identify where your programme has gaps and what to fix before your partnership hire.

Download (.pdf)

By downloading, you agree to use this for your own internal purposes only. This document remains the intellectual property of Megan Youde trading as Partnered Works and may not be reproduced, redistributed, or resold without prior written permission.

Template · Free

Ideal Partner Profile (IPP) Template

A structured template for defining what a good partner looks like for your business - so you stop pursuing the wrong ones.

Download (.pdf)

By downloading, you agree to use this for your own internal purposes only. This document remains the intellectual property of Megan Youde trading as Partnered Works and may not be reproduced, redistributed, or resold without prior written permission.

Template · Free Coming soon

Partner Matrix Template

Map and prioritise potential partners by fit, reach, and strategic value - before you invest time in outreach.