Boutique Partnerships Consultancy

Helping you optimise partners as a growth channel.

We work with scaling B2B businesses across the UK and US to design new growth channels and partnership ecosystems - turning networks into pipeline.

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The Market Right Now

The economics of growth have shifted. Partners are the answer.

+14%

Customer acquisition costs rose through 2025, while overall growth slowed across B2B SaaS.

40%

Of new ARR across B2B SaaS now comes from existing customers — over 50% for companies above £/$50M ARR.

£150

Per customer via referral — compared to £802 for paid search and £480–£942 for organic and SEO.

Why Partnerships

Anywhere you need your business to go, partners are already there.

Partners give you access to existing networks of leads. Tens of thousands of companies hold relationships with your ideal customer profile — you just need a way in. That's where we work.

01

Trust transfers

Partner networks already trust their recommendations. You inherit that trust — leads close 60% more often than cold pipeline.

02

Pay per conversion

Unlike paid ads, you only pay when a customer converts. Runway used efficiently, CAC lowered substantially.

03

Higher intent, longer LTV

Customers arrive with context. They understand the value before they convert — and they stay longer because of it.

04

Distribution at scale

For international expansion, new acquisition channels, or proving commercial viability — partnerships compress timelines.

"

Anywhere you need your business to go, partners are already there — and can offer you a channel in.

— Megan Youde, Founder

Frequently asked.

Common Questions

How do we work together?
We start by understanding your current business processes, existing acquisition channels, and your goals and deadlines — for example, letters of engagement as proof of scale for a Series A round. We then decide the best way forwards, whether a short engagement or longer-term fractional work.

What's the minimum engagement?
Whether you need advice on optimising an affiliate programme, someone to create referral agreements, or guidance on scaling an existing partnership — we offer one-hour consultation calls with no obligation to work together long-term.

Where do we sit within your business?
Most founders come to us needing access to high-intent leads, maximum distribution, trust with target customers, and the ability to scale all three. We come in at the moment of "we need to scale — where do we go from here?" Usually that's pre-Series A, working with you to hit criteria for your investment round: commercial proof, waitlist building, distribution engagements, letters of engagement, and international expansion strategy.

Are we too early for partners?
Almost always no. As long as you have a goal — proving commercial viability, understanding market fit, learning your total addressable market — we can work together to define your ICP and build strategy on top of it.

That said, there's a difference between being at the right stage for partners (most companies) and being ready for partners. Being ready means having processes, infrastructure, internal comms, agreements, and clear responsibilities. That's where we come in.

What does an engagement actually look like?
Engagements are scoped to your stage and needs. Common deliverables include:
  • Readiness audit and gap analysis
  • Ideal partner profile (IPP) and high-intent partner criteria
  • Internal alignment sessions with founder and SLT
  • Comms POC and internal comms framework
  • Custom processes, toolkits and playbooks
  • Hire brief and onboarding guide for a new partnerships manager
Let's Work Together

We make sure partnerships actually work commercially — before companies invest in them.

Curious about how we can help your business grow through partnerships? Book a discovery call, or join the waitlist for upcoming audit and sprint spaces.

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